“To help enhance the quality of life of the Filipinos, by bringing world-class products to them at the most reasonable prices, backed up by quality after-sales services, for the customers’ total satisfaction.”

Such is the corporate vision of COLLINS INTERNATIONAL TRADING CORPORATION (CITC), a marketing distribution company of consumer durable products established in August 1980. The products it exclusively distribute includes Sharp Calculators, Dowell Appliances, Moulinex, Krups, Tefal, Thermos, Omron, iRest, Eglo, and Unilever Pure It. 

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